JAM’s Big Ride
hours of spinning
in funds raised
Spinning into action to end the stigma around mental illness.
We believe in open communication about mental health. Inspired by the Bell Let’s Talk initiative, we decided to help fight the stigma surrounding mental illness by putting our money where our pedals were. On June 12, 2014, our employees hopped on to spin bikes for 12 hours straight in the attempt to raise $12,000 for the Gerstein Centre – a 24-hour mental health crisis facility located in Toronto.